Meet The Team
Here at our store you will have a personalised purchase experience with our staff who share a total of 90 years of product and hands on knowledge on all aspects of our industry from music gear, instrument repairs and set ups and specialist advise to help and advance you on your musical journeys.
Co-owner of the store since 1999 spent 15 years in musical instrument wholesale with five company’s promoting and Supplying major brand products to the Australian market. 25 years in musical instrument retail throughout various Sydney brand name stores sharing the love of rock n roll. 20 years of fudging playing percussion in various bands.
Almost 20 years of dedicated musical instrument retail and servicing. Dean is the man to see when your guitar is in need of a set up! He's also a beast on the drums currently playing in some of Sydney's best hardcore bands; Relentless and Primitive Blast.
30 years of dedicated musical instrument retail with Guitar Factory. Has played more gigs than he can remember (where did all the money go). Recording engineer and a survivor of the 80’s big hair years.
Perry (aka Pez) is the newest member of the GFP team. You'll find him in the back of the shop at the workbench tinkering away on your guitar getting it to play like a dream. Come in and see Pez when you need a set up, or just for a chat!